i am syl,
Most recently, I designed financial experiences at Baubap that helped users navigate moments of financial stress. Before that, I worked at Fintual, where I helped make investing more approachable for first-time investors.
I enjoy learning from people, navigating ambiguity with my team, and building products that help people move one step closer to their goals.
Optimizing payment extensions
The main goal was to align extension options with real user cashflow and improve the activation experience.
Simplified UX
Created a seamless, 2-step activation flow.
Clear Pricing
Redesigned the UI to prioritize transparent costs and match new branding.
Data-Driven Features
Introduced shorter extension periods based on user payment behavior research.
Loss rate: -15.5%
By matching product options to real-world financial realities.

USD investment account
Launch a new dollar-based investment product to help users protect their capital against global economic volatility.
Waitlist Strategy
Designed a pre-launch waitlist to measure user interest and define the core value proposition.
System Integration
Seamlessly integrated the new account flow into the existing app experience.
Cross-Functional Collaboration
Partnered closely with engineering and product teams to ensure a cohesive rollout.
Outcome
Successfully validated high user demand, granting early access to waitlisted clients.

Early payments
Empower users to better manage loan obligations by breaking them into smaller, more manageable installments.
Behavioral Design
Leveraged research showing users proactively set aside money for debt to build a structured, self-service repayment flow.
Flexible Scheduling
Designed options for weekly or fortnightly early payments to match diverse income cycles.
Early Payment Adoption: +3.01%
By replacing manual collections with a transparent, self-service repayment flow (reaching a 6.1% weekly peak).

A frictionless scoreboard
Build and ship a frictionless, ad-free scorekeeping utility app from the ground up, prioritizing immediate usability with zero setup.

An interactive visual design tool
Bring forgotten memories out of the camera roll by enabling users to easily design custom, postal-stamp-themed wallpapers for their daily devices.





